What is AMP? AMP stands for Accelerated Mobile Pages, is a free, open-source system that enables you to make portable pages that convey content rapidly. It comprises of HTML, JS, and reserve libraries that, because of particular expansions and AMP-centered properties, quicken stack speed for versatile pages, regardless of whether they highlight ‘rich’ substance like infographics, PDFs, sound or video records. AMP is a stripped down variant of your site’s mobile pages. It shows content that issues yet disposes of the considerable number of components that inflict significant damage on your site’s speed and execution. How it is useful? AMP is useful because of the fact that it helps website pages load quicker which conceivably enhances ease of use and convinces guests to remain longer on your web-page drawing in with your content. The rationale is direct: quicker load time prompts better commitment, which decreases skip rate and enhances versatile positioning. AMP can possibly fulfill your guests, which implies a great deal to Google. What’s more, on the off chance that you please Google, you get higher rankings, get more movement, and increment income.